the aromacare rejuvenating argan pet shampoo is designed for dogs and puppies and is paw-fectly suitable for all coat types. he is kept in a show cut, and this shampoo makes his coat soft and doesn’t weigh it down like other shampoos might. i bought this shampoo as this is the brand my groomer uses for my pups. this shampoo with the cologne of the wild spray keeps my pups smelling good for a week or more.