eating your own dog food or “dogfooding” is the practice of using one’s own products or services. then, multiple new features can be combined into a single version of the software and tested together. [citation needed] the risks of public dogfooding, specifically that a company may have difficulties using its own products, may reduce the frequency of publicized dogfooding. “[15] “microsoft’s use of windows and .net would be irrelevant except for one thing: its software project leads and on-line services …