pet fooled (stylized pet fooled) is a 2016 american independent documentary film exploring the pet food industry with interviews from veterinarians and pet owners whose pets died, they allege, due to commercial packaged pet food. the film begins with, and shows at points throughout, montages of pet food labels from different brands, such as milk-bone and meow mix. in 2014, however, mars corporation purchased procter & gamble’s pet food brands (iams, eukanuba and natura) from the company, meaning that today …